Brands are built on
search and social.

But they aren’t built in a day.

With 25+ years experience marketing everything from nonprofits to schools and businesses, we have learned that long term success is dependent on organic search and social searches.

That’s why we developed the Search+Social Strategy.

Marketing that works.

Our Search+Social marketing strategy was designed to help small businesses get more leads, traffic, awareness and customers. Our Search+Social Strategy was developed over 25+ years of working in search and social media marketing by focusing on three vital content pillars: Informational, Intentional and Inspirational content. The Search+Social Strategy is algorithm proof and developed to expand your brand, get more sales, and develop long-term customer relationships. 

This is what your marketing looks like without Search+Social Strategy.

It all starts with messaging.

Imagine yourself at a party. Aside from all of the guests, there are two people there who are identical in every way. They’re both personal injury attorneys. Person One, when introducing himself, says, “I’m a personal injury attorney.” Person Two introduces themselves and says, “As an attorney, my job is to return clients to pre-crash financial, emotional and physical health.” Person Two has a message that you’ll remember and you’ll call them if you ever experience an accident.

Our Search+Social Strategy begins by developing your story. We do this by:

  • Identifying your ideal customer (Target Persona)

  • Discovering what sets you apart from competition (Unique Value Proposition)

  • Using common storytelling formulas, we create a brand message that positions your company in your ideal customer’s journey as being the only company that can solve their problem

Search+Social Strategy.

After identifying your ideal client and crafting your unique brand messaging using copy that speaks to your ideal client, we start building or editing your website to reflect that core messaging. But, we also need to develop imaging that speaks to your ideal customer. This is where we begin the process of:

  • Capturing your brand story through video and photography

  • Designing social media templates

  • Writing blog posts that speak to your audience and contribute to growing organic (non-paid) search engine traffic

Whether you’re a plumber, attorney, solopreneur or nonprofit, the Search+Social Strategy will work in getting leads, growing brand awareness, and increasing traffic to your website and social media.

Search+Social Content Pillars

  • Inspirational Content

    Inspirational content is meant to Generate Demand for your business or product by posting aspirational, qualifying and shareable content.

  • Intentional Content

    Intentional content is meant to Convert Demand into sales opportunities by posting clickable content that shares your Unique Value Proposition and/or Features/Benefits of using your product or business service.

  • Informational Content

    Informational content is used to Generate Loyalty and Brand Awareness by sharing behind-the-scenes, credibility, mission and values and authority around your business, service or products.

This sounds wonderful, but how does it apply to my website and search engine results?

Depending on your business goals, we use the Inspirational-Intentional-Informational content pillars to write original articles that we’ll publish on your website as a blog or web page. The content from these articles get broken up into bite-sized pieces that we share on social media as Inspirational-Intentional-Informational posts using custom design, photography or video, depending on the goals, needs and budget.

FAQs

  • Great question! You need search engine marketing for your business to appear higher up in local search results. More than that, you need to regularly publish Informational, Intentional and Inspirational content on your website that follows search engine guidelines like E-A-T and Core Vitals to insure your business website maintains and improves its search rankings.

  • You need to meet your customers where they are and connect with them. 4.5 billion people currently use social media and that number has doubled since 2018. 78% of consumers are willing to buy from a business after having a positive experience with them on social. When customers feel connected to a brand, 57% increase their spending with that brand and buy from them over a competitor.

  • We align our proven Search+Social Strategy to your business goals by creating a playbook that you can use to manage your search and social media marketing efforts while saving you time spent on trying to figure out just what to share, post and create.

  • If you’ve ever said anything like “I don’t get results in social media” or “I don’t think we’re using it the right way” or “I tried to outsource my social but it was a total disaster” the Search+Social Strategy™ is the missing piece that will transform the work you’re doing (and the money you’re spending) into a powerful, predictable business.

Our Process

01 Discovery

90-minute meeting

We need to know who we’re working with in order to develop a sound marketing strategy and the creative work that supports it.

02 Strategy

After we get to know you, and have clearly defined your goals and objectives, we’ll begin to develop a strategy that works best for you.

03 Proposal

To begin work, we’ll need a signed proposal and deposit. Then, we’ll need all of your brand assets and brand guidelines.

04 Content Creation

This is where your project begins taking shape. Depending on your campaign, we’ll either be designing, photographing, capturing video and creating all of the assets for your campaign.

05 Distribution

We’ve identified the outlets for your campaign in our strategy phase. Now is the time to schedule and deploy the creative assets to their appropriate channels.

06 Analyze & Adjust

We monitor the campaigns, evaluate analytics and make any adjustments or recommendations throughout the distribution process.

Our unique content marketing strategy works for all businesses, from mechanics and construction crews to attorneys, toy stores and nonprofits.

Get more leads and grow brand awareness with Rust Creative.

Are you a service-based small business looking to expand your online presence, attract more clients, and grow your revenue? Look no further! At Rust Creative, we specialize in helping businesses just like yours achieve digital marketing success. With our tailored strategies, industry expertise, and commitment to delivering results, we're here to take your business to the next level.

Tell us a little more about yourself and your business and receive a free evaluation and strategic plan on growing your brand awareness.