Who We Are.

Rust Creative was co-founded by husband and wife team Roger & Ysabel Hoover in 2011 with one mission: deliver agency-quality design for small businesses in Kent, Ohio and the surrounding communities. Hoover and Price witnessed agencies taking advantage of small businesses and aimed to start an agency that was honest, communicative, and devoted to the client’s needs. They began by designing four posters for non-profit Kent Natural Foods Co-Op to raise money for their store expansion.

Since 2011, Rust Creative has provided search engine optimization, photography/videography, social media management, design and content creation for more than fifty small businesses throughout Northeast Ohio and beyond.

Roger Hoover.

CEO & Creative Director. He’s a renaissance man with an Eastern Mind, minimal aesthetic, and is one hell of a Tenkara fisherman. Roger is a fearless creative with a logical mind who has been designing, developing and marketing websites since 1999. He grew up separating and editing film at his father’s print shop before attending Kent State (Fine Art) and Ashland University (English). Working as Creative Director and various other capacities at agencies throughout Ohio, Hoover started Rust Creative with wife, Ysabel Hoover, all while releasing eight highly-acclaimed albums, raising a family, and having his original manuscripts added to the Rock and Roll Hall of Fame Archives.

Ysabel Hoover.

CFO, Co-Founder. She’s the silent partner…to everyone but her husband Roger. If he’s the engine, she’s the gas, oil, tires, road, and mile markers. In short, she keeps the car running, on the road, and is one hell of a navigator. She’s also held capacity as Creative Director at technological, scientific research and development powerhouse AlphaMicron for nearly ten years. When she has time, she raises two beautiful daughters, cares for their  cattle dog children Inu & Koda, and whistles along with their parakeet Willie Nelson feels like singing.

Recent Clients

Alpha Technologies
Akron Metro Housing Authority
Burnside Barbecue
CTRL Eyewear
Custer Products
e-Tint Products
Erie Street Kitchen
Franklin Hotel Bar
GAR Hall
Harwick Standard Chemical
Haymaker Farmers’ Market
Hometown Bank
Kent Cheesemonger
Kent Natural Foods Co-Op
Label Peelers
Last Chance Records

Main Street Continental
Main Street Kent
Marathon Financial
Off the Wagon
Peninsula Foundation
Romanum Olive Oil
Sid Richardson
Taproot Catering
Tow Mart
Tree City Coffee
Treno Ristorante
Venice Cafe
Water Street Tavern