ABOUT US
Made with love in the Midwest.
We create content and marketing strategies designed to build brand awareness and drive traffic to your business through search engines and social media.
About
We’re from the Rust Belt. That means we work hard, we’re honest and we strive to be useful.
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ROGER HOOVER
CREATIVE DIRECTOR & MARKETING STRATEGIST
Roger has worked with a diverse array of brands from food, sport, public institutions and music, and is involved closely at every stage of the project from beginning to end.
Hoover also creates community-focused projects in Kent, Ohio. As an artist and entrepreneur, his work has helped to grow small businesses, revitalize city blocks and inspire positive local action. -
JEFF LAWLER
ACCOUNTS PARTNER & MEDIA BUYER
For over twenty years Jeff has worked with the most recognizable businesses throughout the country. Jeff truly partners with our clients, establishing trust, honesty and transparency while working with you to maximize your advertising and marketing budgets.
Formerly, Jeff was ATT’s #1 representative 10 years in a row. Now, Jeff is helping create businesses that grow through a variety of marketing mediums including television, cable, radio, billboards and streaming. He knows what rates are in the market and what you should be paying. -
YSABEL HOOVER
SUSTAINABILITY DIRECTOR
Ysabel has been a champion of operations at AlphaMicron since 2006 where she helped facilitate growth in operations and production in a highly-competitive scientific research and development industries.
She manages our day-to-day operations as well as finance and accounting. She’s also highly secretive.
Core Principles & Values
Innovation
Change is our business and we’re comfortable with it. That’s why we research, test and evaluate new methodologies and technology.
Authenticity
We encourage ourselves to embrace our authenticity and to encourage authenticity in others; to communicate authenticity on behalf of our clients (because that’s what makes you, you); and to be authentic in our approach to marketing and creativity.
Resourcefulness
We strive to make ourselves resourceful to ourselves and others with our time, ideas and creativity.
Kindness
We respect others while seeking to gain an even deeper understanding of others by exhibiting patience and warmth through kindness.
Honesty
We seek to give and receive advice, admit fault, and assume responsibility by being transparent, forthright, impartial and sincere.
Curious
We seek answers to questions that haven’t been asked and, answers to questions we already know. Seek everything. Ask questions. Leave no stone unturned.