Helping Sandel Law Firm cut through the noise on search and social.
Sandel Law Firm
Sandel Law Firm are a personal injury law firm that were looking to expand and improve their social and search footprint throughout Northeast Ohio. Already a strong brand, we aimed to improve their reach through a strategic marketing campaign that includes content repurposing and marketing through blog writing, landing page design and development, videography, search engine optimization and social media marketing.
Long term business growth is dependent on organic search and social marketing.
Working with Sandel Law Firm, we established early on that we were going to use content creation along with a strong content marketing strategy to build brand awareness, authority, expertise and trust.
Our Search and Social Strategy
Social Media
We identified LinkedIn, Facebook and Instagram to be the most powerful social media outlets to channel for our campaigns.
Search
After an extensive audit of their website, we identified the pages and posts that were receiving the most traffic and value while eliminating content that was underperforming.
Content
We end each month by identifying keyword strategies and leveraging those to write new articles. These articles become the framework for video and social media posts.
Results
By utilizing this unique content marketing strategy, we were able to drive engagement up on all social and search channels without any ad spend. After collecting and analyzing data, we are able to see what social and website posts drive the most engagement and develop advertising budgets around these data points.
Search and Social Engagment
Let us help you grow
We help brands reach their audience by developing content marketing strategy and the content that audiences want to see. And we have fun doing it.