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Who We Are.

Rust Creative was co-founded by designer/artists/creative polymaths, Roger & Ysabel Hoover in 2011 with one mission: deliver agency-quality design, marketing, and consulting for small businesses in Kent, Ohio and the surrounding communities.

Hoover and Price witnessed firsthand as large agencies took advantage of small businesses and aimed to start an agency that was honest, communicative, and devoted to the client’s needs.

They began with four posters for non-profit Kent Natural Foods Co-Op to raise money for their store expansion. Through hard work, honesty, and communication, Rust Creative has earned the trust of more than fifty small businesses throughout Northeast Ohio and beyond.

Roger Hoover.

 

CEO, Co-Founder, Creative Director, Photographer and Polymath. He’s a renaissance man with an Eastern Mind, Swiss aesthetic, and one hell of a Tenkara fisherman. Roger is a fearless creative with a logical mind who has been design, developing and marketing website since 1999. He grew up separating and editing film at his father’s print shop before attending Kent State (Fine Art) and Ashland University (English). Working as Creative Director and various other capacities at agencies throughout Ohio, Hoover started Rust Creative with wife, Ysabel Hoover, all while releasing eight highly-acclaimed albums, raising a family, and having his original manuscripts added to the Rock and Roll Hall of Fame Archives.

Ysabel Hoover.

 

CFO, Co-Founder. She’s the silent partner…to everyone but her husband Roger. If he’s the engine, she’s the gas, oil, tires, road, and mile markers. In short, she keeps the car running, on the road, and is one hell of a navigator. She’s also held capacity as Creative Director at technological, scientific research and development powerhouse AlphaMicron for nearly ten years. When she has time, she raises two beautiful daughters, cares for their  cattle dog children Inu & Koda, and whistles along with their parakeet Willie Nelson feels like singing.

Erik Urycki.

 

Partner, Confidante, Idea Man, part-time Account Man. Erik Urycki is a grassroots marketing mastermind who graduated from Kent State University with a degree in either marketing, branding or public relations (we forget). He’s successfully managed & promoted (depending on who you ask) his band, The Speedbumps, for ten years throughout the entire United States, as well as organized and promoted local music festivals. See, we’re more than what our titles suggest.

Recent Clients

Alpha Technologies
AlphaMicron
Akron Metro Housing Authority
Custer Products
e-Tint Products
Erie Street Kitchen
Franklin Hotel Bar
Harwick Standard Chemical
Kent Natural Foods Co-Op
Label Peelers
Last Chance Records

Main Street Kent
Marathon Financial
PARTA
Peninsula Foundation
Romanum Olive Oil
Schneller
Sid Richardson
Taproot Catering
Tow Mart
Tree City Coffee
Venice Cafe