Locally sourced food that complements renowned service. There’s little or no point hiring the services of a catering company if all it provides is mass market produce. Taproot Catering caters for the individual, sourcing local produce to provide that all-important and unique ‘just-for-me’ experience for all of their customers. Only the finest produce will pass the Taproot Catering test – before it passes your lips. In a nutshell, Taproot Catering takes the pain out of organizing your important day, night or week – and add the ingredients that are always changing, always different and always sensational.
Taproot Catering wanted a clean, typography-driven website that highlighted their message of organic, quality food and highlighted some of their favorite dishes. They cooked, we delivered. We worked closely with Taproot Catering to design and develop an elegant, responsive website with clean typography, layout, and warm photography.
Search Engine Optimization & Local Search
Utilizing best search engine optimization practices, schema data, local search listings, and leveraging customer testimonials across all social media platforms, Rust Creative propelled Taproot Catering into the top search engine results for numerous, targeted keywords for their industry – food service and catering.
We started by optimizing listings for their catering business across all of the major and relevant local search properties. This included a mix of search engine directories, social media sites, and industry-specific directory sites. Accurate name, address, hours and phone data that were consistent across all data sources was – and still is – a critical foundational element of local SEO.
We also made sure all image attributes were searchable, and listed with our targeted keywords and markets, as well as writing original copy that reflected the overall Taproot Catering brand.
In combination, Taproot Catering saw immediate results and grows ever more, daily, because of our trust in their product, and their trust in our process.