Rust Creative

CTRL

CTRL Eyewear is a new brand of smart wearables aiming to change the landscape of the wearables industry. CTRL Eyewear is specifically founded to create the consumer version of innovative eyewear created for the U.S. Special Forces. CTRL is established in 2015 in the Netherlands as a subsidiary of AlphaMicron Inc, Kent Ohio, USA. CTRL Eyewear aims to design, develop and market the world’s most innovative eyewear, powered by AlphaMicron’s vast experience in adaptive military lens technology.

CTRL Eyewear’s Website

CTRL Eyewear approached us shortly after the company changed ownership. They wanted to migrate entire website under a new company name. Doing so posed many problems. First, there had to be no loss of SEO, emails, or sales during the process. The criteria for the job was twofold: We had to design and develop an ecommerce website quickly, and set up a Customer Support center for users and the CTRL sales team.

We start every project with research. What is the market? Who does it consist of? What markets could we develop that aren’t currently being acknowledged? How do we do that? Magic sorcery. We knew immediately that CTRL’s product line was sleek, minimal, and technologically impressive. We didn’t want the user interface or design of the website to interfere with strong product photography or video. So, we decided on a minimal grid system and limited color palette. We would use this approach for all digital and print design.

Because CTRL is an international company with many storage facilities, we needed to streamline the ecommerce experience. Instead of sourcing a different website based on location, we moved all of the shipping and purchasing options into the hands of the consumer. One website, one experience, all managed from the backend of the website.

Customer Support Forms
The sales team requested a detailed customer RMA form. The functionality included a form with multiple questions that – once filled out by a customer – would be auto-fed into an XML spreadsheet that logged the answers to the questions, generated a unique return number, auto-saved as a PDF, sent an automatic notification to both customer and the CTRL sales/support team.

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