Search Engine Optimization.
Rust Creative’s SEO Division has helped small business clients sell more than $80 million worth of products. We also consult and advise small businesses on search engine strategy. Our clients rank high in all search engines for their targeted keywords. How do we do it? By optimizing and marketing websites the right way, by thinking long-term, and creating amazing content.
What is Search Engine Optimization?
Search engine optimization, or SEO, is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine.
SEO encompasses both the technical and creative strategies required to improve rankings, generate traffic, and increase visibility in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
Why does my website need SEO?
Web traffic is driven by search engines like Google, Bing, and Yahoo!. Although social media and other types of traffic generate visits to your website (referrals), search engines are the primary method of discovery. This is true regardless of your site and its intention.
Search engines work by providing answers to questions people ask. If search engines cannot find your site, or add your content to their databases, you miss out on opportunities to drive traffic to your site.
Search queries — the words that users type into the search box — carry extraordinary value. Search engine traffic can make or break a small business. Traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Why can’t the search engines find my website without SEO?
Search engines are intelligent, but they always need help. Google, for example, is always improving their search engine technology to crawl the web (called, spiders) more thoroughly and provide better results to users (called, search queries). However, there are limits to how search engines operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to marketing your content for search engines, SEO also helps boost keyword rankings so your content ranks where searchers will more likely discover it. Search rankings are increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
At Rust Creative, we do things differently. For 20 years our steadfast approach to managing SEO has resulted in over $80M (that’s “million”) in total sales from vastly different industries.
- First, we analyze both your local market and competition. We have to optimize your site for local search and global search, depending on your business.
- We update any of the code on your website that is either missing or coded incorrectly. This includes HTML, Schema data, installing analytics, updating your sitemaps and submitting the changes to major search engines.
- We analyze the speed of your website, security, and responsiveness (how it adapts to different devices). Then, we fix those issues.
- After all of the above is compliant, we begin studying industry-specific trends, competitors, and start a plan for content creation (copywriting, photography, etc) and manipulation.
We’re good at what we do, but we have yet to unlock our telepathic powers. So, please, fill out the form, and we’ll be in touch. You’ll be glad you called on Rust Creative to help.