Bullocks. If you’re using a pre-made theme that proclaims, “Built with SEO,” you may be up the creek without a paddle. If you don’t have the acumen to decipher the template files and coding, or have a learned and trusted developer with SEO experience in your pocket at all times, you won’t be able to determine whether or not the cheap investment in a pre-made template is SEO compliant or not. Your awesome, pre-made theme will probably be outdated or just plain non-compliant. You see, the SEO world is made up almost entirely of snake oil salesman. In common tongue, they’re better known as liars and thieves.
The same is true for many e-Commerce platforms. Shopify, Etsy, Squarespace, WooCommerce, Magento…the list is exhausting. We can help with a free audit. Just contact us below.
And so does everyone else, Google included. Keyword stuffing is an outdated, obtrusive tactic that will get you sent to Google purgatory. Your developer knows how to develop popup windows and masonry effects using jQuery. They don’t know about SEO. It isn’t their fault. Don’t ask a developer to handle your SEO and don’t expect a designer to be able to setup your email.
SEO development and strategy starts at the beginning, like laying a foundation for a house. Want to build it on a sacred Native American burial ground? No. That’s just wrong. Let Rust Creative audit and repair your website now!
Rust Creative started building websites in 1995. We started building websites with one objective: find people to browse them. We did this by following standards, research, and developing SEO strategies for the long term. We’ve never practiced snake oil, black hat, or faulty SEO practices and we never will.
If you ever find yourself in a meeting with a self-proclaimed SEO expert who says he can help you rank higher and faster, run. Run far, far away, and don’t ever look back. Rust Creative will help you build a long-term strategy with quantifiable data.
Here’s the biggest SEO misconception: secrets. There are no secrets. Search engine rankings are built on quality coding first. Then they’re built by writing quality copy, developing content, and following trends, analytics, and published data. An SEO expert will follow your progress painstakingly, creating new content, developing new strategies, and making recommendations for new developments in the SEO stratosphere.