Rust Creative

Niche Markets & Ecommerce

Recently, Amazon topped over $1K in shares and now represent 47% of all online sales. Amazon is expected to surpass 50% of all online sales by 2019. What does this mean? Amazon has created an extremely competitive market where sellers and box stores alike are making pennies above cost. While this is great for the consumer, the seller is at a competitive disadvantage.

There are many keys to a successful ecommerce website: design, development, SEO, user experience, ease of checking out, shipping, trust, etc., all play a role in successful ecommerce. However, we have seen a steady rise in niche markets throughout the internet and believe that these niche markets – if done correctly – are a direct response to a number of topics.

1. Cheap is Not Good
2. Bespoke Design and Manufacturing
3. Recognition and Brand (knowing who is making your product)

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