Getting followers on social media is easy. Do something daring, funny, or outrageously controversial. You’ll see adds and likes by the minute. But are these the followers you want? Conversely, you need followers. But if you’re shouting from a mountaintop and there’s nobody there to hear you, you are wasting your breath.

Does your business need social media?

In short, yes. Finding the right social media outlet for you is where we come in. Many owners opt for a mix, picking services that will be the best marketing tools for their companies. Each social media outlet is used in different ways, and should be used in different ways. There‚Äôs no “one size fits all.” First and foremost, find a social media outlet for you market and make sure you interact with potential customers.

Which social media outlet is the right one for my business?

Instagram and Snapchat have younger users. LinkedIn is used almost exclusively for professional networking and job searches. The majority of users on Pinterest are women. As a business owner, you should look at all of the outlets and develop a clear strategy around no more than three outlets but no less than two.

Facebook is the most widely used social media service, with a 2016 study by the Pew Research Center finding that nearly 80 percent of adults who use the internet are on Facebook. Thirty-two percent use Instagram, 31 percent are Pinterest users, 29 percent are on LinkedIn and 24 percent use Twitter.