SEO by Rust Creative - Search Engine Optimization

SEO Development

When do I start SEO? With SEO Development. SEO development begins when a developer begins coding your website! It starts with meta tags, schema data, microdata, and all of the other coding of your website. Now, don’t expect your developer to know all the ins-and-outs of SEO developing – they’re schooled in things like javascript, jQuery, PHP, and C++. We guarantee your web firm has dozens of developers employed under them. You know what they’re doing? They’re developing. They aren’t developing with SEO in mind. But, I have an awesome “Built with SEO” theme that I purchased!” Bullocks. If you’re using a pre-made theme that proclaims, “Built with SEO,” you may be up the creek without a paddle. If you don’t have the acumen to decipher the template files and coding, or have a learned and trusted developer with SEO Read More


Google Amp - Rust Creative

What is Google AMP?

Google AMP is a new technology Google and others have been pushing recent months. With an increase in mobile web users, Google and other, mostly European, developers have created AMP, or Accelerated Mobile Pages. Google says, “The Accelerated Mobile Pages (AMP) project is built on top of existing web technologies to enable blazing-fast page rendering and content delivery.” Right now, news sites and blogs have no choice but to implement it. Google is giving prime search results to AMP pages in all mobile searches, and if you don’t have AMP on your site, you won’t see any of that traffic. What Does This Mean? Mobile web is still relatively slow for most people living in the United States, often on a 2G or 3G connection. In order to make web pages load instantly, AMP restricts what we can do with Read More


Niche Markets & Ecommerce

Recently, Amazon topped over $1K in shares and now represent 47% of all online sales. Amazon is expected to surpass 50% of all online sales by 2019. What does this mean? Amazon has created an extremely competitive market where sellers and box stores alike are making pennies above cost. While this is great for the consumer, the seller is at a competitive disadvantage. There are many keys to a successful ecommerce website: design, development, SEO, user experience, ease of checking out, shipping, trust, etc., all play a role in successful ecommerce. However, we have seen a steady rise in niche markets throughout the internet and believe that these niche markets – if done correctly – are a direct response to a number of topics. 1. Cheap is Not Good 2. Bespoke Design and Manufacturing 3. Recognition and Brand (knowing who Read More


Design Content First

Ancestory.com recorded a 7% positive rise in conversions after improving the render time of web pages by 68%, reducing page bloat by 46% and reducing load time by 64%. There are a lot of worse things than website load times – the impending heat death of the universe is one of them – but while we’re around, pecking away at mobile devices, iPads, and laptops (while sipping $6 lattes), lets talk about website load times. Improving render time, reducing page bloat, reducing load time. What are these? How do you do it? First, let us look at what makes a website. What is Content First? Let’s make this simple. You see a beautiful person, man, woman, alien. Whatever floats your boat. You happen to get significantly beautiful’s number and set up a date. You’re sitting across the table from each Read More


Designing Simple Websites

First things first. There’s the front end of a website (what you see), and a backend (what we code). Somewhere in between, these two coexist together in what we term the “firmament.” Yeah, its biblical in origin but bear with us. The firmament is the area that bonds the front end and backends. It also separates the two. Its a constantly flowing and evolving yin and yang of design & development. It can also be called user experience. But we hate that word. Its too…market research-y. It is a challenge to design simple websites. Business (corporation, ecommerce, etc) web design is largely driven by people that don’t understand web design. Many of these people still think “above the fold.” They want carousels, images, banners, ads, all above 600px in height. They detest scrolling. With the rise of mobile use, scrolling Read More