Who also love food photography! We could all say that we have a long history with food. We need it, after all, to survive. Our founder, Roger Hoover, began life watching his grandfather, Charles, turn flour, a few eggs, and water into divine kluski noodles. The alchemy of cooking has always intrigued him. It was his grandfather too who inspired Roger’s brother, Josef, to become a chef. In all, there are three chefs in our founder’s family alone. It was only natural that Hoover combined his fine art education with his love for food and became a food photographer.
We can shoot in studio, on location, and travel/lifestyle food photography. We know our way around a kitchen, so we’ll stay out of the way, or, better yet, we can prepare your meals in-house and shoot them from our studio, provided you supply us with a recipe. Tired of over-styled food photography? Us too. Our minimal approach to food styling lets the food speak for itself. Our recipe for food photography success is as follows: 1/4c Jackson Pollock, 1/2tbs Francis Mallman, seasoned with natural light and a dash of Daido Moriyama.