ABOUT US

Made with love in the Midwest.

We create content and marketing strategies designed to build brand awareness and drive traffic to your business through search engines and social media.

About

We’re from the Rust Belt. That means we work hard, we’re honest and we strive to be useful.

  • ROGER HOOVER

    CREATIVE DIRECTOR & MARKETING STRATEGIST

    Roger has worked with a diverse array of brands from food, sport, public institutions and music, and is involved closely at every stage of the project from beginning to end.

    Hoover also creates community-focused projects in Kent, Ohio. As an artist and entrepreneur, his work has helped to grow small businesses, revitalize city blocks and inspire positive local action.

  • JEFF LAWLER

    ACCOUNTS PARTNER & MEDIA BUYER

    For over twenty years Jeff has worked with the most recognizable businesses throughout the country. Jeff truly partners with our clients, establishing trust, honesty and transparency while working with you to maximize your advertising and marketing budgets.

    Formerly, Jeff was ATT’s #1 representative 10 years in a row. Now, Jeff is helping create businesses that grow through a variety of marketing mediums including television, cable, radio, billboards and streaming. He knows what rates are in the market and what you should be paying.

  • YSABEL HOOVER

    SUSTAINABILITY DIRECTOR

    Ysabel has been a champion of operations at AlphaMicron since 2006 where she helped facilitate growth in operations and production in a highly-competitive scientific research and development industries.

    She manages our day-to-day operations as well as finance and accounting. She’s also highly secretive.

Core Principles & Values

Innovation

Change is our business and we’re comfortable with it. That’s why we research, test and evaluate new methodologies and technology.

Authenticity

We encourage ourselves to embrace our authenticity and to encourage authenticity in others; to communicate authenticity on behalf of our clients (because that’s what makes you, you); and to be authentic in our approach to marketing and creativity.

Resourcefulness

We strive to make ourselves resourceful to ourselves and others with our time, ideas and creativity.

Kindness

We respect others while seeking to gain an even deeper understanding of others by exhibiting patience and warmth through kindness.

Honesty

We seek to give and receive advice, admit fault, and assume responsibility by being transparent, forthright, impartial and sincere.

Curious

We seek answers to questions that haven’t been asked and, answers to questions we already know. Seek everything. Ask questions. Leave no stone unturned.